When Denial Becomes the Message - Issue #531 Tuesday, May 6th 2025 12:00AM
The Focus
These days, companies don’t just fight for attention — they fight to correct it.
In the span of one week, two of the world’s most-watched brands issued public denials.
Amazon was forced to clarify that it wouldn’t list tariffs next to product prices. Tesla rejected claims that its board was quietly shopping for a new CEO.
Both said the stories were false. Both said they’d already told the media that. It didn’t matter. The headlines took on a life of their own.
Corporate denials used to be a footnote. Now, they’re a full-scale event — with legal, reputational, and operational consequences. They don’t just clean up misinformation; they become part of the narrative.
And even when the facts are on your side, the need to speak up often signals that something slipped.
For fintechs and tech companies alike, this is more than a PR issue. It’s a strategic one. When trust is your currency, distraction is expensive.
The new communication challenge isn’t just about being first. It’s about being clear, consistent, and ready — even when you’re saying something isn’t happening.
Read the full story: When Saying “That’s Not True” Isn’t Enough - FTW Sunday Editorial
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