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A Defining Moment on the Road to Formula One
A long-anticipated Formula One entry took a decisive step forward this week. Audi and Revolut have formally unveiled the name and logo of their joint Formula One operation, now known as the Audi Revolut F1 Team. Alongside the announcement, the partners confirmed that the team’s global launch will take place in Berlin on January 20, 2026.
The reveal marks a key milestone as Audi prepares to enter the Formula One World Championship in 2026 under the sport’s new technical regulations. The team name brings together Audi’s factory-backed racing ambitions and Revolut’s global presence in digital finance, following confirmation of the title partnership in July 2025.
For Audi, the announcement signals progress from planning to presentation. For Formula One, it introduces a new works team supported by a partnership that extends beyond traditional sponsorship and into daily operations.
From Partnership to Identity
The Audi Revolut F1 Team name formalizes a relationship designed to play a central role in how the team operates and presents itself. Audi officials have described the partnership with Revolut as foundational rather than decorative, with both brands aligned around technology, performance, and international reach.
Revolut, a global fintech company, becomes embedded in the team’s structure. Revolut Business will be integrated into the team’s financial operations, while Revolut Pay will be used in the official online store to support digital transactions. These elements underline the operational side of the partnership, not just its visual presence.
The team’s branding reflects this shared approach. The logo combines Audi’s established design language with Revolut’s modern digital identity. Both partners view the visual identity as a signal of intent ahead of the team’s first race.
Berlin Chosen as the Launch Stage
Berlin will host the official unveiling of the Audi Revolut F1 Team on January 20, 2026. Organizers describe the event as the first full presentation of the team’s identity, including its philosophy, visual language, and competitive focus.
The launch is designed as an immersive experience built around three central ideas: clarity, technical intelligence, and emotion. Audi has emphasized that the event will reflect the same standards applied to its road cars and motorsport programs.
A public opening will follow on January 21. Fans will be invited to take part in the inaugural moment, extending the launch beyond invited guests and industry figures. This two-day format aims to connect the project with a broader audience before on-track action begins.
The 2026 Car Takes Visual Form
A central element of the Berlin event will be the unveiling of the team’s full 2026 race livery. This reveal follows the presentation of the Audi R26 Concept in November, which offered an early look at the car’s technical direction.
The full livery will show how Audi’s design principles translate onto a Formula One car under the new regulations. The team plans to demonstrate how color, form, and branding will combine on the grid during its debut season.
With fewer than 50 days remaining before the first race of 2026, the timing places the Audi Revolut F1 Team firmly into the countdown phase. The livery reveal serves as both a visual statement and a signal that preparations have entered their final stages.
Structural Changes Behind the Scenes
The formation of the Audi Revolut F1 Team also brings structural changes to the organization that has competed in Formula One under the Sauber name. Sauber Motorsport AG will be renamed Audi Motorsport AG, aligning the company more closely with Audi’s global motorsport activities.
The Technology Centre in Bicester, United Kingdom, will become the Audi Motorsport Technology Centre UK. This site plays a central role in car development and engineering, working alongside facilities in Germany and Switzerland.
The group will retain the names Sauber Holding AG and Sauber Technologies AG. This decision reflects an effort to preserve the company’s history while transitioning into a new era under Audi ownership.
Leadership Views on the Milestone
Audi’s senior leadership has framed the announcement as a defining step in the brand’s Formula One journey. The company’s chief executive and chairman of Sauber Motorsport AG has indicated that the team name and logo give clear form to Audi’s ambition in the sport, providing an identity that reflects innovation and long-term vision.
From a project standpoint, the head of the Audi F1 program has pointed to the announcement as recognition of work already underway across multiple locations. He has emphasized that the Berlin launch will be the first occasion where the entire team stands together under a single name, inviting fans worldwide to follow the build-up to 2026.
The team principal has highlighted the importance of identity in uniting staff across Germany, the UK, and Switzerland. In his view, the Audi Revolut F1 Team name provides a shared banner that makes the project’s goals tangible for everyone involved.
Revolut’s leadership has presented the partnership as a meeting of ambitions. The company’s chief executive has described the alliance with Audi as rooted in engineering focus and a global outlook, with Formula One serving as a platform for international growth.
All sides have stressed continuity and preparation rather than short-term results. The emphasis remains on building a team capable of competing over time.
Fan Engagement and Digital Integration
The partnership also aims to explore new ways for fans to interact with the team. Plans include activations, access around race weekends, and app-based benefits for Revolut users. These elements are intended to connect supporters with the team through digital channels as well as at the track.
Revolut’s technology will play a role in shaping these experiences. The company’s experience in digital payments and financial services informs how the team approaches online engagement. This approach reflects a broader trend in Formula One, where teams increasingly rely on digital platforms to reach global audiences.
The focus remains on integration rather than promotion. Team officials have indicated that any fan-facing initiatives will align with Formula One regulations and the sport’s standards.
Audi’s Broader Formula One Strategy
Audi’s entry into Formula One represents one of the most significant manufacturer commitments to the sport in recent years. The company has invested in power unit development, infrastructure, and personnel to prepare for the 2026 regulations.
The Audi Revolut F1 Team forms a central pillar of that strategy. By combining a factory-backed program with a title partner involved in daily operations, Audi aims to create a stable foundation for competition.
The rebranding of Sauber’s operations signals the shift from customer team to full works effort. Audi’s leadership has consistently framed the project as a long-term undertaking rather than a rapid push for immediate success.
Formula One Context Ahead of 2026
The 2026 season will usher in new technical rules focused on sustainability, efficiency, and closer racing. These changes have attracted interest from manufacturers seeking relevance and technical challenge.
Audi’s arrival adds to a growing field that includes established teams and new power unit suppliers. The presence of a global fintech partner also reflects the sport’s expanding commercial base.
Formula One’s leadership has welcomed manufacturer involvement that aligns with its future direction. The Audi Revolut F1 Team fits within that framework, combining automotive engineering with digital innovation.
What Comes Next
The months leading up to January 2026 will bring further updates as the team prepares for its first race. Staffing, testing, and final technical approvals remain part of the process.
The Berlin launch will serve as a focal point, offering the first complete picture of how the Audi Revolut F1 Team intends to present itself on and off the track. The event will also mark the moment when planning gives way to public accountability.
From that point forward, attention will turn to performance. The name and logo provide identity, but results will define the team’s place in Formula One history.
For now, the announcement stands as a clear signal. Audi and Revolut have moved from concept to commitment, setting the stage for a new chapter in the sport when the lights go out in 2026.
