US banks and insurance companies slow down ad spending to compete with fintechs
While financial service's digital ad spending has historically outpaced the digital ad market, we expect a slowdown in 2021 and beyond as incumbents in both banking and insurance focus their budgets on technological innovations to compete with emerging fintech companies. Finserv institutions will spend $24.49 billion on digital ads in 2021, up from $20.99 billion in 2020, but spending growth is declining. Finservs spent 20.3% more in 2020 than they did the previous year, but this growth will slow to 11.3% by 2023.
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