InsureTechs are the equivalent for FinTechs. Whereas the latter work in the banking sector, InsurTechs are active in the insurance sector. InsurTechs are aiming for opening up the market and making it more competitive by focusing more on the customers. Insurance startups don’t invent new products but they turn the processes and technology upside down. Due to this reason many of them work in the B2B sector and support the big players improving their processes and becoming more digital. Some long-established insurance companies criticize that startups don’t advise their clients properly and sell their data.