GreenBanana Launches bnplx.io to Reshape Buy Now, Pay Later for Global Retail

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Frankfurt fintech GreenBanana launches bnplx.io, a BNPL platform for global merchants and providers, after securing €2M pre-seed funding.

 

 


 

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Frankfurt Fintech Launches Scalable BNPL Integration Platform

Frankfurt-based fintech GreenBanana Group has announced the launch of bnplx.io, a new platform designed to streamline Buy Now, Pay Later (BNPL) services for merchants and providers across more than 25 countries. The platform introduces a single API connection that connects retailers to a global network of BNPL providers, offering a flexible, scalable, and intelligent solution for B2C and B2B transactions.

GreenBanana’s objective is to simplify BNPL access for small businesses and enterprise merchants alike, while helping BNPL providers expand their reach through automated transaction routing and smart failover mechanisms.

 

Addressing Complexity in a Growing Market

As demand for flexible payment options increases, especially in sectors such as fashion, electronics, and furniture, merchants are under pressure to offer seamless checkout experiences. While BNPL solutions can improve conversion and customer retention, integrating with multiple providers — especially across international markets — remains a technical and operational challenge.

bnplx.io tackles this issue directly by aggregating BNPL services into one streamlined interface. The system intelligently routes transactions to the most suitable provider in real time. If a transaction is declined, it automatically redirects the customer to another eligible provider, reducing friction and maximizing approval rates.

The platform integrates with popular e-commerce systems such as Shopware and WooCommerce, making it accessible to merchants without requiring complex IT resources. GreenBanana’s team positions this solution as a new BNPL standard, offering a blend of technical flexibility and operational reliability.

 

Built for Scale, Security, and Simplicity

bnplx.io is designed with multiple layers of functionality beyond payments. Merchants can take advantage of integrated digital accounting tools (Accounting-as-a-Service), AI-powered fraud prevention, and real-time analytics. These features enable businesses to reduce administrative workload while optimizing payment flows.

For BNPL providers, the platform opens up new sales channels through GreenBanana’s “Sales-as-a-Service” model. Providers can access a broader pool of merchants and benefit from improved visibility at checkout through intelligent product placement and performance-driven routing logic.

 

Industry Expertise and Advisory Strength

The company’s leadership includes experienced professionals with backgrounds at major payment players including Klarna, Worldpay, FIS, Paysafe, and Giropay. The founding team brings together technical, operational, and market expertise:

  • Cihan Duezguen, CEO, leads product strategy with deep roots in the payment sector.
  • Dimitri Archatow, Co-CEO, focuses on commercial scaling and strategic partnerships.
  • Dr. Amran Khalid, COO, oversees customer relations and channel development.
  • Taylan Ayik, CTO, drives the platform’s technical architecture and scalability.

The launch is further backed by strategic advisory support. Marcus W. Mosen, a well-regarded fintech investor and payments expert, has joined GreenBanana’s advisory board, reinforcing the company's position in the financial technology landscape.

 

Early Funding and Market Reception

In mid-2024, GreenBanana secured €2 million in pre-seed funding from industry-focused angel investors. The raise reflects investor confidence in both the technical approach and the market opportunity for improved BNPL infrastructure. The platform’s unique value proposition — simplifying cross-border BNPL integrations while increasing flexibility for both merchants and providers — has resonated with early stakeholders.

The pre-seed round also highlights broader investor interest in fintech infrastructure plays, especially those focused on solving pain points around payments, compliance, and scale.

 

A Platform Designed to Close Market Gaps

While many BNPL providers focus on consumer experience or lender-side services, bnplx.io positions itself as the connective layer that enables both sides of the market to operate more efficiently. By addressing integration overhead, risk routing, and transaction optimization, the platform provides practical solutions for day-to-day challenges in modern commerce.

The BNPL sector continues to evolve, and regulators in multiple regions are increasingly paying attention to risk, transparency, and consumer protections. GreenBanana’s emphasis on automated risk management, machine learning-driven routing, and provider diversity allows it to position bnplx.io as a responsible, scalable addition to the payments ecosystem.

 

Outlook

As digital payments mature and customer expectations rise, platforms like bnplx.io may play a pivotal role in shaping how flexible finance is delivered in global retail. GreenBanana’s entry into the space comes at a time when merchants are looking for simplicity, providers are seeking growth, and consumers demand choice.

With a well-funded start, seasoned leadership, and a clear problem to solve, GreenBanana Group is positioning itself to become a key player in BNPL infrastructure — not just in Germany, but across a much wider market.

More details are available via the company’s press release.

 

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